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Extension Behavior Change: Introduction to Social Marketing

The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. Dr. Laura Warner and Dr. Paul Monaghan will present an overview of this approach, followed by a discussion of the role of this strategy within the Extension system.  Participants will discuss aspects of social marketing including behavior identification, audience analysis, strategies for behavior change, and implementation and evaluation.

Register at:  http://clce-oct-2015-webinar.eventbrite.com

Logon to the webinar 10 minutes ahead of time to check your connection and speakers.

Laura Sanagorski 

 Dr. Laura Warner

Social Marketing and Program Evaluation
Institute of Food and Agricultural Sciences
University of Florida

Dr Paul Monaghan

Dr. Paul Monaghan

Community Based Social Marketing
Institute of Food and Agricultural Sciences
University of Florida

 

http://ufifas.adobeconnect.com/p8y96lne18g/

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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