The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. Dr. Laura Warner and Dr. Paul Monaghan will present an overview of this approach, followed by a discussion of the role of this strategy within the Extension system. Participants will discuss aspects of social marketing including behavior identification, audience analysis, strategies for behavior change, and implementation and evaluation.
Register at: http://clce-oct-2015-webinar.eventbrite.com
Logon to the webinar 10 minutes ahead of time to check your connection and speakers.
Dr. Laura Warner
Social Marketing and Program Evaluation
Institute of Food and Agricultural Sciences
University of Florida
Dr. Paul Monaghan
Community Based Social Marketing
Institute of Food and Agricultural Sciences
University of Florida
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