Small business owners of all kinds face the common question, “Do I need an online presence?” Today the answer is simple – YES!. The webinar will discuss the why and the how of building an online presence. In doing so, it will focus on the newly released “Direct Marketing of Specialty Food Products Online” curriculum - http://go.unl.edu/directmarketingfood. The curriculum contains video clips from business owners tell their story of going online. This online curriculum is available for business owners as well as for use by educators as part of educational programs. The basic questions that must be asked will be presented along with resources to help answer the questions.