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Budget-Friendly Marketing Techniques to Boost Breakfast & Lunch Participation

Promoting meals and target items can increase participation in school meals, but many districts don’t have the financial means to spend a lot on marketing. In this webinar, Dana Boler, the previous School Nutrition Director at Jackson County Central Schools in Jackson, MN, will share budget-friendly ways to market your lunch and breakfast programs, including the use of social media and collaborations with students.


Through this webinar, attendees will learn:

1. Why marketing can increase participation

2. Free and inexpensive marketing techniques

3. How to use social media to market their program

4. How to incorporate students and classes to promote their programs


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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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