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Apocalypse-Proofing Your Organization

Budget zombies have eaten your IT, Extension, and other staffs, but you still have to serve your public. What to do? This session will focus on the need to make content as transparent, accessible, and intuitive as possible to free up and maximize remaining resources.

Topics include:

- What is content? Not just words on a website, but expertise, events, pubs, and user-generated information.

- Moving from an organization-centered to a user-focused presentation of content. Streamlining Extension operations necessitated a shift to a more topic-focused website that includes all related, relevant content. Also involved organizing and categorizing pubs to make them easier to find. Focus not only on findability on our website, but through Google. Finally, required making events sortable and findable by topic, location, etc., and efficiently publicizing these events.

- Recognizing that part of β€œuser focus” is using available tools to listen to your public, like Google Analytics and social media. OIT/OC people are no longer the final arbiters of what the public wants to see or how they want to see it. Thanks to web 2.0, they can tell us themselves, and we should listen.


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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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