One advantage of a close, collaborative partnership is that sometimes (if you’re lucky), you forget the institutional or organizational boundaries you normally work in and good things happen. That’s been the case between Iowa State University and the Iowa Soybean Association — a fruitful partnership with a common mission to serve and inform farmers. Learn how university-state association partnerships like these, at a time when land-grant university budgets continue to shrink, can take on new relevance. The Iowa Soybean Association has provided nearly $40 million in funding over the past 35 years—an investment that never neglects communications goals, even in the brainstorming stage on lab and field research. To paraphrase Midwest writer Gary Eller, growing soybeans and stringing words together are something taken seriously in Iowa.
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