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RFA Release: EXCITE Implementation Phase *with increased funding amount*


EXCITE: Implementation Phase

ELIGIBILITY: Competitive phase available to ALL Land-grant universities (1862, 1890, 1994) by completing an online application. Participation in the Design Phase is not a requirement to apply for the Implementation Phase.

AWARD AMOUNT:  $100,000


  • Application Open: February 2023
  • Application Deadline: March 15, 2023, 11:59PM PT
  • Award Notification: May 2023
  • Award Period: June 1, 2023 - November 30, 2024

APPLICATION ACCESS: The deadline for receipt of the application is March 15, 2023, 11:59PM PT. Applications should be completed through Extension Foundation here:  Applications received after this date will NOT be considered. For additional information, questions, or clarifications, please contact

Extension Collaboration on Immunization Teaching and Engagement (EXCITE) is a nationwide local response by U.S. Cooperative Extension made possible through an interagency agreement between USDA-NIFA and the Centers for Disease Control and Prevention (CDC). It embeds partners and funders to strengthen immunization education with a special focus on adult vaccination confidence around COVID and other adult immunizations. Over 8 million adults in rural and medically underserved populations have been reached.

Cooperative Extension’s partnership with the CDC, initiated by the ECOP Health Innovation Task Force, is happy to release EXCITE Phase 3. The long-term goal of this partnership is to strengthen Immunization Education with a special focus on adult vaccination confidence around adult immunizations. EXCITE will address COVID-19 vaccine confidence in the LGU Extension communities and advance the work of EXCITE 1 and 2 for adult immunization education in local communities.  (

EXCITE consists of two phases: The Design Phase (6 months October 15, 2023-March 15, 2023) and the Implementation Phase (18 months, through November 2024), which is the subject of this RFA.

The overall objectives of the EXCITE project are to increase COVID-19 and adult immunization through (1) Increasing partnerships with local Departments of Public Health with special emphasis placed on those at the local level. Other potential partners include Federally Qualified Health Centers and Rural Health Clinics, or other types of partners that can provide adult immunization in prioritized communities; (2) Increasing positive perception of public health partners and vaccine providers of the value of collaboration with Extension; (3) Changing attitudes and beliefs within LGUs about adult immunization that will lead the organization to become an asset model focused on building early adoption and innovation leaders in adult immunization education; (4) Assessing best practices for adult immunization in rural communities through National Convening and 3 selected pilot projects.

The competitive Implementation Phase will (1) implement plans for adult immunization education and vaccination at the local level and directed to identified rural and medically-underserved communities and (2) improve confidence in the COVID-19 Vaccine in their LGU.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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