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New Connect Extension Podcast Episode: Getting to the Heart of the Matter with Washington State University


The Washington State University EXCITE program team comes on the podcast to discuss their new project Getting to the Heart of the Matter which aims to address vaccine hesitancy among Extension professionals. The goal of the project is to implement strategies that will  reduce vaccination hesitancy and increase willingness to become immunization educators.  Project leaders from WSU include Erica Austin, Paul Bolls, Zena Edwards, Courtney Payne, and Bruce Austin.
This episode is a conversation with Project PI Erica Austin and Zena Edwards. They share the project's inception and how their background in interpretation processing theory, motivational interviewing, and neuromarketing science will be used to get to the heart of vaccine hesitancy and outline the first steps of the project in which they are currently working to. Hear the two share personal stories of vaccine hesitancy they've faced themselves and at Washington State, what they are curious to learn about Extension through this process, challenges they anticipate, and the impact they hope the research has on vaccine hesitancy and other issues.

After listening, I'm sure you will agree that the analysis and tools gained from this project will be pertinent to Extension beyond covid-19 vaccine education. Follow the Washington State team's project on the EXCITE website- for all of their updates and published research!

The podcast episode is available on most podcast networks and the podcast player below. Thank you to Erica and Zena for sharing!

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