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Exploring Neuromarketing in Extension Communication

 

Program Center Stage- Monday, February 24th, 2025 • 2:00 – 3:00 PM ET

Join Dr. Paul Bolls from Washington State University’s EXCITE team for a Program Center Stage, on neuromarketing, an evidence-based approach that applies brain science to strengthen communication. This session will explore how neuromarketing has been used in EXCITE to develop vaccination messaging and is now being applied to improve outreach on H5N1 risks for dairy farms.

Extension professionals will gain insights into how this approach can enhance communication strategies across various contexts. Register to learn more about this research and its practical applications!

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This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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