EXCITE Annual Report – Year Three: Implementation Phase of Adult Immunization

The EXCITE project teams made significant strides in immunization education projects over the past year, which is detailed in the new EXCITE Annual Report – Year Three: Implementation Phase of Adult Immunization. This year’s accomplishments include reaching 2,791,603 individuals, forming 196 health partnerships, and creating 252 educational assets.

This report highlights the outcomes and outputs of the EXCITE Implementation Phase project, launched in June 2023. The project involves 36 Land-grant Universities (LGUs) working to provide immunization education for a variety of adult vaccines, reaching diverse audience types. This year also introduced neuromarketing testing, which tested educational materials for effectiveness with specific audiences, and a new collaboration with EFNEP through the Bridge Access program, offering free vaccines to underinsured or uninsured individuals.

In the next year, the EXCITE program will continue its work wrapping up year 3 projects and the launching of new projects that will  integrate immunization education into Extension programming, aiming for a more comprehensive, whole-health approach for Extension audiences.

The annual report includes sections on:

• The adult immunization project teams
• Methods and outcomes of the neuromarketing initiative
• The New Partners project, a collaboration between Extension, Rural Health, and the CDC
• The Bridge Access program
• Strategic planning, goal setting, and presentations by national program team members
• System-level lessons learned
• Data insights from Years 1-3
  
  

Read the full report here and visit the EXCITE website here to learn more.