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New Research Publication Explores Technology Acceptance and CRM Technologies in Extension

Rose Hayden-Smith · 3/27/247:19 PM

The Extension Foundation released a new research publication titled " A Qualitative Investigation of the Technology Acceptance Model in the U.S. Cooperative Extension Service on the Adoption of Customer Relationship Management Systems ." Authored by Dr. Aaron Weibe, Extension Foundation's communication and engagement manager for his recently awarded PhD, the study delves into the Technology Acceptance Model (TAM) and its role in Extension adopting Customer Relationship Management (CRM)...

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New Research Publication Explores Technology Acceptance and CRM Technologies in Extension

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