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Tagged With "advertising"

Blog Post

New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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Re: New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
@Kara Maddox , @Tom Smith , @Courtney Weatherbee
Blog Post

Emotional Spending 101

Troy Anthony Anderson ·
Unlike impulsive buying, emotional spending is frequently heightened by stress, grief, or moments of happiness or sadness. Regardless of these triggers, they can impact your finances negatively. For example, you shop to make yourself feel better after a bad day at work. As a result, compulsive shopping and spending stems from an impulse disorder habit that can be addictive for many. The relationship between money and happiness is now seen as complete. Aknin, Wiwad, and Hannibal (2018)...
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Re: Emotional Spending 101

Chris Allred ·
Do you have any suggestions for tools like graphic organizers or worksheets that help people to think about and define their values?
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Re: Emotional Spending 101

Troy Anthony Anderson ·
Chris, I created and used a worksheet that I found effective with a college class a few weeks ago. It requires the participants to list all their values. Then, identify short-term, mid-term, and long-term goals related to their top (3) values from their list and explain how finance aligns with their specific goal. We then have an open discussion about barriers that can keep us from reaching our goals, and because life sometimes throws us a curve ball, we also address how to overcome the...
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Re: Emotional Spending 101

Crystal Terhune ·
I find that people often state their values, but then recognize a great misalignment between their habits/ actions/ behaviors and the values they thought they prioritized. The Value Clarification worksheet you shared gives a great start to recognition of potential disconnect, and can help formulate discussions or internal reflections leading to a meaningful reassessment (of behaviors and/or values) to influence goal setting and progress. Thanks for sharing!
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About the Extension Foundation

This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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