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Keynote: Amy Lynch

Amy Lynch, Bridgeworks, LLC

Amy Lynch understands the differences between generations as well as the key needs and values that bring them together. She helps leaders, managers, and co-workers understand how to turn generational awareness into action, providing practical solutions for how to recruit, retain, train, engage, and communicate with all four generations more effectively. Her work is based on hundreds of interviews, focus groups, and surveys with the Traditionalists, Boomers, Generation Xers, and Millennials who make up today’s workforce.

For more than 10 years, Amy has been researching the generations and wrote the award-winning book How Can You Say That? about parent-teen communication. Today she brings her deep understanding of the psychology and work ethic of each generation to the workplace.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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