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The Collective for Health Equity and Well-Being

Cooperative Extension’s Collective for Health Equity and Well-Being is a community of Extension personnel and their partners united by their shared commitment to advancing health equity and well-being. Members work together to support the implementation of Cooperative Extension’s National Framework for Health Equity and Well-Being (2021) to ensure that all people can be as healthy as they can be.

Extension Collaborative on Immunization Teaching and Engagement: Dec 2021 Immunization Education Program Spotlight Menominee Nation

 

The focus of the November EXCITE Spotlight session was utilizing Social Media in our Vaccine Education project. Teams shared resources, success stories, and difficulties of using social media to share their project messages and reach their audiences. As part of the presentation, The College of Menominee Nation was highlighted for the significant progress made in their projects goals after launching social media campaigns to reach their target audience. The College of Menominee Nation is a tribal college located in Keshena, WI, and they have a population that can be especially vulnerable to this pandemic. While their county was one of the top 3 counties for vaccinations in Wisconsin, the 18-24-year-old target group rates were far below the rest of the population. Observing this, the EXCITE project team concluded that this age group didn't recognize the importance of the vaccine since they are young and healthy, and they may have seen information on social media that impacted their decision. To reach this age group, the team created short videos featuring selected vaccinated community members in that age group to share their personal stories on why they got vaccinated. These videos are posted to Instagram as Instagram Reals and on the College's Facebook page. They have created 8 videos in total,  their first video highlighting a 17-year-old Menominee Tribal member who got vaccinated after catching Covid-19, and the video garnered around 5.3k views on the combined platforms. The vaccine rate among the 17-24 range in Menominee has risen from 31.2% to 77.6% since the start of their efforts.  We thank the Menominee EXCITE team, @Brian E Kowalkowski, and Michaela Welch for sharing their innovative social media success in their Vaccination Education campaign!

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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