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The Collective for Health Equity and Well-Being

Cooperative Extension’s Collective for Health Equity and Well-Being is a community of Extension personnel and their partners united by their shared commitment to advancing health equity and well-being. Members work together to support the implementation of Cooperative Extension’s National Framework for Health Equity and Well-Being (2021) to ensure that all people can be as healthy as they can be.

Bias and Broccoli


Ahhhh bias. It’s all the rage! Everyone is doing it! The problem is, bias can bring severe negative consequences and, sometimes, we don’t even know we’re doing it. That is called implicit bias (also called unconscious bias).

Implicit biases are the unconscious beliefs we hold about various social and identity groups. They are engrained in our brains, oftentimes so invisibly that we don’t even know they’re there. What makes it worse? Those unconscious beliefs are quick to come to our brain; they’re natural, they’re embedded, and we have been conditioned to make assumptions based upon certain criteria. To give an example of just how quickly these unconscious beliefs and associations happen, answer this. If I say peanut butter, you say ____? Jelly. Right? In my personal culture and history, I am conditioned to associate peanut butter with jelly. Many of you may be, too.

Unfortunately, the associations we make as a result of our implicit biases aren’t as harmless as peanut butter and jelly. Here are some examples (buckle up, it’s not pretty).

  • Images of black men and boys are immediately associated with violent stereotypes (see this article).
  • Obese individuals are “weak, sad, and lazy fatties” (I’m not kidding, see this article).
  • Terrorists are associated with photos of Arab-Muslims, but rarely White people (see this article).
  • And older adults? Well they’re “senior citizens” that are “vulnerable, often lonely, physically and mentally impaired, and old fashioned” and “too old to matter” (see here and here).

Here are some more facts about implicit bias. The influencers of bias are everywhere; metaphorically, they’re in the air we breathe and the water we drink. Influencers of bias can include media, your upbringing, culture, things you see, words you hear, and experiences you have. Second, these biases are held by everyone. No one is immune to having bias (and if you think you are, then you have blind spot bias). Third, we have a lot more unconscious biases than conscious biases; meaning we are unaware of the majority of our biases. And last but certainly not least, your actions do not have to match your implicit biases. How?

Intentionality. What distinguishes our implicit biases from what we believe and how we act are the intentions that we have. Implicit biases and conscious actions are like a head of broccoli to me (it’s a weird metaphor, just go with it). I strongly dislike the broccoli stalk, but I love the florets. That stalk is the foundation upon which my thoughts, ideas, and actions are formed. My foundation is strong and may be just a gross as a broccoli stalk, but my thoughts, ideas, and actions don’t have to match that foundation. My thoughts, ideas, and actions can be what I want them to be (those yummy florets!) by taking that foundation, learning from it, and intentionally choosing to not internally or externally express those biases. I’m going to intentionally compost that stalk and enjoy those delicious florets. That’s intentionality.

Moving on from the broccoli…

And now, a call to action. I encourage you to take an Implicit Association Test from Harvard University; you can find the tests here (there’s lots, take them all!). Take your results from that test and set aside some time to critically think about your results. How does the result make you feel? What history or experiences might have led to you having that result? Identify those influencers. And finally, make a goal for yourself. Maybe you will read a book to learn about someone who isn’t like you or spend time with people outside of your normal social circle. Maybe you will consciously work on changing the stereotypes you have; commend yourself when you do well and give yourself grace when you mess up. Or maybe you’ll work on seeing people as individuals, and not their color, identity, religion, appearance, or any other defining factors. There are so many things we can do to keep that nasty broccoli stalk at bay (that’s the last broccoli metaphor, I promise).

How will you address your own implicit biases? Let us know in the chat.

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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