Brought to you by the Association for Communication Excellence (ACE), Leadership and Management Learning Community. ACE has made this webinar available to all Cooperative Extension professionals.
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Meeting ID: 286 400 959
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Meeting ID: 286 400 959
In 2017, several of our esteemed colleagues, representing a diverse set of land grant universities, published a white paper entitled, “Telling the Extension Story but Telling It Well: The Value of Strategic Communications to Extension Leadership”. In that publication, they set out to make a case for the value of strategic communications to extension leadership at the 2010 Southern Region Program Leaders Network (SRPLN) Conference in Memphis, TN. Now, a decade later, can we report that progress has been made to follow the recommendations of their study and give communications experts a “seat at the decision-making table”? The speakers of this webinar will present a "mini case study" to share their perspective on the significant take-away message that emerged from the research and experiences of these seasoned leaders and managers. If you struggle to get cooperation and progressive dialogue from your extension and research administration, then this is a session you do not want to miss. On the contrary, if you have found success, then we need to hear from you as well. Your voices matter!
Presented by Faith Peppers & Frankie Gould
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