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Using the Power of Persuasion to Influence Student Food Choices

Individuals make thousands of decisions each day and are faced with hundreds of food choices. If we had to stop and analyze every decision completely we would never get anything done. That is why we often look for shortcuts or clues to help us out. And students are no different. Research from social psychology says the persuasion principles of Liking, Reciprocity, Scarcity, Consistency, Consensus, and Authority offer people clues or decision shortcuts on how to behave. These principles offer an alternative to restriction and elimination of food choices and are a positive way to encourage kids to eat healthier foods. Zena Edwards, MS, RD, Associate Professor, Food Safety & Nutrition, Washington State University Extenion will cover how these β€œdecision triggers” can be used ethically in a school environment to influence students’ food choices.

After attending this webinar participants will be able to:
  • List Cialdini's Six Persuasion Principles
  • Identify ways to use these principles to influence student food choices
  • Find resources for using the persuasion principles
For additional resources please visit: http://www.extension.org/pages/71084/using-the-power-of-persuasion-to-influence-student-food-choices...

To attend this webinar follow this link: https://connect.extension.iastate.edu/healthyschools (browsers FireFox and Internet Explorer work best) Enter as a guest and you will be connected to the meeting. You can listen to the presentation though your computer speakers. If you have never used Adobe Connect before, it is recommended that you test your ability to log in prior to the webinar by following this link:  www.extension.iastate.edu/testconnect


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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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