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The ACE Writing LC presents: Writing for a Wide Awake Web

Clemson University media specialist, science writer, novelist, former journalist and ACE award winner Jim Melvin will focus on methods of writing online media releases that are up to 1,500 words and yet still don’t put your audience to sleep. Melvin will take you inside a method of writing that will hold your readers’ attention well past the headline, and he’ll reveal additional benefits to going long that might surprise you.

Before joining Clemson in January 2015, Melvin worked for the St. Petersburg Times (now Tampa Bay Times) for more than 20 years, writing about everything from childhood drownings to volcanoes in Siberia. He has also worked at the Greenville News and Charlotte Observer. He is the author of “The Death Wizard Chronicles,” a six-book, 700,000-word epic fantasy for adults (think “Game of Thrones”) that has been published by a mid-sized house. He has written two other novels that are waiting in the wings. Melvin is the 2016 ACE Gold Award winner in Writing for the Web.

Melvin’s opinions are his own and don’t necessarily represent the views of his cohorts at Clemson or anywhere else, for that matter. So if you attend this seminar, feel free to bring a grain of salt along with an open mind.

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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