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Targeting Your Market Dollar

Women in Ag Learning Network Marketing Webinar Series - Session 3

Print, radio, social media. It can be hard to know when, and where, to invest your precious marketing dollars. In this session we’ll look at ways to draft a basic marketing plan designed to get you the results you need. We’ll explore the latest thinking in target marketing and customer demographics. And we’ll discuss how tracking your market results will provide clues to future investments. Joining us today will be James Barnes, Associate Professor at Mississippi State University. Dr. Barnes will discuss some of his research findings on using paid advertising on social media and the Bricks to Clicks program he has developed to help farmers use social media for marketing their products.

This webinar is the third in a three-session, monthly series focusing on key topics for  small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series began in January with "Consumer Trends," and continued in February with "Pricing Your Products."

The series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Women's Agricultural Network and New Farmer Project.

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