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Social Media Strategies to Create Community Behavioral Health Change

This webinar will present some best practices and examples of social media strategies in order to create change in community behavioral health. The key guiding concept for this presentation will be “Focus, Grab Attention, Engage, and Take Action” from The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. Jennifer Aaker, Andy Smith with Carlye Adler (2010)

Presented by Jessica Tess

Jessica is the Communications and Social Media Specialist for CAPE. She is finishing her MA in Critical Studies in Literacy and Pedagogy in the Writing, Rhetoric, and American Cultures Department at Michigan State University.

https://connect.msu.edu/p78jgul5yxe/

Beth Raney (Guest)

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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