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Social Media & Email Marketing Tips to Increase Farm Market Sales

In this webinar, Pam Knights, branding strategist and marketing communications specialist, talks about how to step up your game in social media and email outreach to more effectively promote direct sales at your farmstand and/or farmers markets. The five points she will address are: Consistent branding of your communications tools, to focus on Facebook and email marketing, as well as online forums; the development of a posting strategy, implemented consistently across all platforms; the importance of using photography to illustrate your messaging; ways to build community through social media; and ideas and resources for sources of information to round out your farm related posts.

Branding strategist Pam Knights, owner of Pam Knights Communications, a full service marketing communications business based in Vermont since 2000, brings more than 25 years of marketing experience to culinary, hospitality, and agritourism businesses in New England. While working as director of PR for New England Culinary Institute Pam worked to establish the Vermont Fresh Network.

https://youtu.be/_ds78qeiFU0

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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