In this webinar, Pam Knights, branding strategist and marketing communications specialist, talks about how to step up your game in social media and email outreach to more effectively promote direct sales at your farmstand and/or farmers markets. The five points she will address are: Consistent branding of your communications tools, to focus on Facebook and email marketing, as well as online forums; the development of a posting strategy, implemented consistently across all platforms; the importance of using photography to illustrate your messaging; ways to build community through social media; and ideas and resources for sources of information to round out your farm related posts.
Branding strategist Pam Knights, owner of Pam Knights Communications, a full service marketing communications business based in Vermont since 2000, brings more than 25 years of marketing experience to culinary, hospitality, and agritourism businesses in New England. While working as director of PR for New England Culinary Institute Pam worked to establish the Vermont Fresh Network.
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