Whether you have an existing retail outlet or are contemplating one, it is important to know how consumers shop and what tangible and intangible cues encourage...or discourage them from walking through the store.
Learn strategies and techniques, ranging from wall color choice to display surfaces, to design and enhance a space consumers find appealing.
Kathy Kelley is a Horticultural Marketing and Business Management Extension Specialist at Penn State University who joined the faculty in 2001. She works with businesses on how to identify target markets and understand consumer needs and desires for goods and services offered by the produce, wine and green industries.
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