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Relationship Marketing: Roles for Extension Advisory Leaders

Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. This webinar will offer guidance and resources related to the different roles that make up relationship marketing within Extension, how Customer Retention Marketing (or CRM) serves as the foundation and ultimately, how you can strengthen the relationship with your target audience.

This webinar is related to the Strengthening Extension Advisory Leaders (SEAL) project, which maintains resources at http://campus.extension.org/course/view.php?id=595.

http://connect.ag.vt.edu/p3oklahdg4e/

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About the Extension Foundation

This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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