Program Center Stage: Insights from the WSU EXCITE Neurormarketing Research Project

February 24, 20252:00 PM3:00 PM EST

Explore how Washington State University’s EXCITE team used neuromarketing research to improve vaccination messaging. Conducted at the Murrow Media Mind Lab, this study revealed that brain-friendly visuals with pleasant emotional tones can foster positive attitudes towards vaccination education. Learn about the research process, actionable insights, and practical strategies for crafting science-based messages that truly connect with audiences.

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Program Center Stage: Insights from the WSU EXCITE Neurormarketing Research Project

February 24, 20252:00 PM3:00 PM EST

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February 24, 20252:00 PM3:00 PM EST

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