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Pricing Your Products

Women in Ag Learning Network Direct Marketing Webinar Series

Session 2

Is it time for a pricing reboot? Do you know whether your prices are making you money or sending you to the poorhouse? When is it okay to sell something below cost? When do you make the tough decision to stop producing something?

In this webinar, UVM Extension's Mary Peabody will guide you through a refresher on the things you need to know to set smart prices. Yes, you probably learned this once or twice, but when is that last time you spent some time really thinking through your pricing strategies?

The founding director of the Women's Agricultural Network, Mary is passionate about working with small-scale farmers and small business owners on issues related to business planning, marketing and feasibility.

This webinar is the second of a three-part series focusing on key topics for small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series started in January with "Consumer Trends," which examined some major drivers in food purchase decisions specific strategies small farmers can use to positioning products in a rapidly changing marketplace. The series continues in March with "Targeting Your Market Dollar" which will help you get the most from your marketing investments.

The series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Women's Agricultural Network and New Farmer Project.


https://www.youtube.com/watch?...4&index=13

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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