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Peaks and Pitfalls of Extension Scholarship in an Online World

Presenter:  Eric T. Stafne, Associate Extension Professor, Coastal Research and Extension Center, Mississippi State University

Methods to engage Cooperative Extension clientele are developing rapidly.  Social media outlets such as Facebook, Twitter, videos, webinars, and blogs have opened up new venues for extension personnel to generate important information and deliver it in an expeditious manner.  There is no question that these methods are found useful by the information consumers; however, many universities fail to adequately address them in the promotion and tenure process.  Therefore, those in Cooperative Extension who are engaged in this area know the importance of delivering this information via digital methods to their audience, yet are unsure of the career value of the effort.  Junior faculty members must decide whether or not to pursue these avenues of information delivery based on often outdated and vaguely worded promotion and tenure documents.  For example, this ambiguity has caused participation issues within eXtension communities of practice, where digital information delivery is standard practice.  It is well understood that the traditional peer review process is the currency of the academe. However, this traditional system does not necessarily represent the vanguard in academic scholarship.

This webinar is sponsored and hosted by the National Association of Extension Program and Staff Development Professionals (NAEPSDP). For more information on NAEPSDP, please visit our website at http://naepsdp.tamu.edu/

http://connect.cals.uidaho.edu/p6nz5iztu9g/

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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