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NeVC: Assessing Impact of eXtension or Social Media Programming

Assessing Impact of eXtension or Social Media Programming-- This session is targeted to Extension employees interested in using eXtension or social media as part of their extension programming. Different analytics and strategies for gathering "impact" information for use in Extension reporting will be reviewed and their potential applications will be discussed. [Christoper Raines & Jeffrey Hyde, Penn State University; Traci Naile, Texas AgriLife Extension]


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The Extension Foundation is a non-profit designed to be the engine fueling U.S. Cooperative Extension’s advancement in making a more visible and measurable impact in support of education outreach from land-grant universities/colleges located in every state and territory. Extension Foundation is embedded in the U.S. Cooperative Extension System and serves on the Extension Committee on Organization and Policy (ECOP). The Foundation provides an array of opportunities for Extension professionals that foster innovation creation, the adoption of innovations at member institutions, and increased impact of Extension programs. This work is supported by your membership dollars and funding from USDA-NIFA, grant no. 2020-41595-30123. For more information on Extension Foundation membership, please visit You can also find our Terms of Servicee here

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