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Motivational Interviewing

This 90-minute webinar will focus on the skill set financial educators need to encourage their clients to make positive financial decisions. Financial counselors and educators find themselves in a quandary. They offer their clients a wealth of information about how to overcome financial obstacles and achieve financial goals. However, clients often lack the motivation to act on this information. Good information is necessary but often insufficient to motivate action. Motivational Interviewing, or MI, provides a powerful set of tools any helping professional can use to motivate change. MI has been refined by 30 years of research resulting in over 1000 published studies with a variety of populations. MI has been found effective wherever helping professionals need to motivate behavior change. We will review the three basic skill sets of MI and apply them to common motivational problems financial professionals encounter.


AFC-credentialed participants can earn 1.5 CEUs. More information about this process is available here.  This webinar is approved for 1.5 general CEUs for FinCert Certified Personal Finance Counselors (CPFC).

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  • Presenter:

    Dr. David Christian, PhD, is on a mission to bridge the "know-do gap." This is the gap between what professionals share with their clients and what their clients do. David offers state of the art, research-based tools to bridge the know-do gap. These tools include Motivational Interviewing and other psychological principles. Using these tools, professionals can motivate their clients to act on what they learn. David has a broad background in behavioral research and clinical psychology. He earned his Ph.D. in Professional and Scientific Psychology at Utah State University. He served as a professor, clinician and researcher at University of Idaho for six years. He practices know-do principles with the 25 clients he sees each week. He provides training in these principles at national and international professional conferences. His audiences include financial counselors, educators, physicians, nurses, social workers, activists, psychologists, attorneys and computer specialists.

    The Cover image Financial counselor passionate for helping service members courtesy of Joint Base Myer-Henderson Hall for this webinar is licensed Creative Commons CC BY 2.0.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

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