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Maximizing Marketing Potential for School Meal Programs

In this webinar, Carol Chong of the Alliance for a Healthier Generation and Adam Brumberg of the Smarter Lunchrooms Movement will discuss how nutrition, integrity and regulations of school meal programs can ensure quality and help control cost. They will present opportunities and methods for creating excitement about school meals through student and community engagement that will boost participation and generate revenue. They will also discuss use of the Smarter Lunchrooms Scorecard for determining success and potential opportunities for improvement in the school meals program.

The objectives of this presentation are:

  • To purpose marketing strategies that align with a nutrition profile that serves to nourish minds and bodies of students
  • Suggest creative ways to menu, merchandise and market foods and products that appeal to students
  • Demonstrate how to use sleuth methods in serving up nutritious and appealing dishes for students to maximize participation and revenue opportunities

Links to the resources mentioned in the presentation can be found here:

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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