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Marketing Ask an Expert

Once folks understand what it is, Ask an Expert is an easy sell. But are you marketing it effectively to build your program? This session will explore a variety of creative ways to market Ask an Expert both internally and externally. We’ll share examples of marketing plans, and how to build a branded identity. We’ll also demonstrate how we are using video, radio PSAs, brochures, flyers, press releases, presentations, and social media—and even lip balm– to get the word out. What worked? What didn’t? What could the future hold? We’ll give you several easy-to-initiate take home ideas for marketing Ask an Expert in your state. We’ll also discuss how we might share marketing resources. So come prepared to share your efforts and ideas about creatively marketing Ask an Expert!

Slides are here: http://www.slideshare.net/hinoj/marketing-ask-an-expert-oregon-state-university

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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