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Marketing Ask an Expert

Once folks understand what it is, Ask an Expert is an easy sell. But are you marketing it effectively to build your program? This session will explore a variety of creative ways to market Ask an Expert both internally and externally. We’ll share examples of marketing plans, and how to build a branded identity. We’ll also demonstrate how we are using video, radio PSAs, brochures, flyers, press releases, presentations, and social media—and even lip balm– to get the word out. What worked? What didn’t? What could the future hold? We’ll give you several easy-to-initiate take home ideas for marketing Ask an Expert in your state. We’ll also discuss how we might share marketing resources. So come prepared to share your efforts and ideas about creatively marketing Ask an Expert!

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The Extension Foundation is a non-profit designed to be the engine fueling U.S. Cooperative Extension’s advancement in making a more visible and measurable impact in support of education outreach from land-grant universities/colleges located in every state and territory. Extension Foundation is embedded in the U.S. Cooperative Extension System and serves on the Extension Committee on Organization and Policy (ECOP). The Foundation provides an array of opportunities for Extension professionals that foster innovation creation, the adoption of innovations at member institutions, and increased impact of Extension programs. This work is supported by your membership dollars and funding from USDA-NIFA, grant no. 2020-41595-30123. For more information on Extension Foundation membership, please visit You can also find our Terms of Servicee here

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