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Marketing & PR 101: How to Promote Your Organization or Program

Join Cherry Dumaual, PR & Partnerships Director of the Monday Campaigns, and her colleague Nara Sandberg, Marketing & Partnerships Associate of the Monday Campaigns, as they explain the basics of marketing and public relations (PR) and how these skills can help your organization or program. This webinar will include what these tools are and best practices for leveraging them to promote a brand, organization, or project. They will also share a case study to demonstrate successful application. 

By the end of this webinar, participants will be able to:
ยท Gain a basic overview of marketing & PR tools to effectively reach target audiences
ยท Employ best practices for marketing & PR
ยท Understand these practices as applied to a real-life case study
ยท Apply learnings to help develop their own marketing & PR plans to promote their organization and programs

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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