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Intermediary Perceptions of Rural Firm Tech Adoption

This webinar will be hosted by John Mann at the North Central Regional Center for Rural Development, and presented by Rachel Poole.

We will share results from interviews of different Michigan organizations that provide support to rural firms.  Our research goals, identify: (1) barriers that restrict rural firms' success in regards to technology adoption; and (2) strategies that can be used to avoid or overcome these barriers. To help achieve these goals, we will also ask for your inputβ€”webinar participantsβ€”during the presentation. Our preliminary results presented here are based on interviews of intermediary organizations that work closely with rural firms, including MSU Extension, local Chambers of Commerce, economic development corporations, small business development corporations, USDA RD, and incubators. Our premise is framed around technology adoptionβ€”it is a key component of a firm’s competitiveness and long-term success, and affects the economic health of the community in which it resides. Thus, it is critical to identify the obstacles and opportunities that firms encounter in relation to technology adoption. We hope you can join us!

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