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Intermediary Perceptions of Rural Firm Tech Adoption

This webinar will be hosted by John Mann at the North Central Regional Center for Rural Development, and presented by Rachel Poole.

We will share results from interviews of different Michigan organizations that provide support to rural firms.  Our research goals, identify: (1) barriers that restrict rural firms' success in regards to technology adoption; and (2) strategies that can be used to avoid or overcome these barriers. To help achieve these goals, we will also ask for your inputβ€”webinar participantsβ€”during the presentation. Our preliminary results presented here are based on interviews of intermediary organizations that work closely with rural firms, including MSU Extension, local Chambers of Commerce, economic development corporations, small business development corporations, USDA RD, and incubators. Our premise is framed around technology adoptionβ€”it is a key component of a firm’s competitiveness and long-term success, and affects the economic health of the community in which it resides. Thus, it is critical to identify the obstacles and opportunities that firms encounter in relation to technology adoption. We hope you can join us!

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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