When new users attempt to learn and adopt social media tools, they are faced with learning not only the technical aspects of the tool but also the culture that has developed around the tool. Join us for a discussion of various approaches to encourage social media adoption, including immersive learning, an approach that fosters new users learning a social media tool in concert with a cohort of fellow students and an experienced guide. Our discussion will include immersive learning case studies along with audience participation.
Silverlight required. Best viewed in Internet Explorer on a PC or Firefox on a Macintosh.
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