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How can health messaging work within rural communities?

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Webinar: How can health messaging work within rural communities?

Save-the-Date: Wednesday, June 23, 2021, 12-12:45 MT (11 PST, 12 MT, 1 CT, 2 EST)

Webinar registration link to follow  

Poverty in rural areas of the US is higher than in urban areas, particularly among mothers and children. Geographic isolation, lack of infrastructure, fewer available resources, and limited economic opportunity compound these challenges. Many family outreach professionals aim to strengthen supports for families, so they can not only survive but thrive in across rural America.  

This quarterly webinar series, Relying on Rural Resilience, will highlight findings based on 20+ years of research with low-income, rural families across the United States and actions that family outreach professionals can take to promote rural health and resilience. Presenters will share key findings from the NC1011/NC1171 HATCH projects that will spark facilitated breakout discussion among Extension and other family outreach professionals regarding how the findings can impact YOUR work and families in YOUR rural community.  

Participants will:  

  1. Become aware of research findings grounded in the experiences and perspectives of low-income rural families. 
  2. Identify ways to apply these findings to their educational programming and outreach in rural communities. 
  3. Brainstorm strategies with other rural outreach professionals. 

Featured Presenter: Yoshie Sano, Ph.D.  

Associate Professor of Human Development at Washington State University, Vancouver  

This series is sponsored by the Multistate Research Project NC-1171: Individual, family, and community factors associated with resilience in diverse, rural, low-income families (2019-2024), and funded in part by the Multistate Research Fund through USDA-NIFA and by grants to project members at participating institutions.  

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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