Skip to main content

Hope is Not a Strategy, a Case Study On Penn State Extension’s Engagement to Restore State Funding

In the FY 2015/16 Pennsylvania state budget process, the Penn State College of Agricultural Sciences was caught up in a political state budget stalemate and faced the elimination of their entire state appropriation. The college and its stakeholders engaged in a comprehensive advocacy and communication strategy in an attempt to restore funding. The outcome was not only the full restoration of the college’s funding, but an increase of 9.5%. This webinar will discuss the three key parts of this, and any, advocacy strategy and some lessons learned along the way including established relationships, an action plan, and effective messaging.

About the presenter:

Mary is currently serving as the Director of College Relations and Communications for the Penn State College of Agricultural Sciences. The office is a component of the dean’s office that manages the college’s relationships and strategic communications with external audiences – with a focus on alumni, industry and legislators as well as future students − and covers all three mission areas of the college including education, research and extension.


https://youtu.be/iJ22c_pcSbY

Who Is Attending

Add Comment

Comments (0)

Post

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

×
×
×
Link copied to your clipboard.
×