In the FY 2015/16 Pennsylvania state budget process, the Penn State College of Agricultural Sciences was caught up in a political state budget stalemate and faced the elimination of their entire state appropriation. The college and its stakeholders engaged in a comprehensive advocacy and communication strategy in an attempt to restore funding. The outcome was not only the full restoration of the college’s funding, but an increase of 9.5%. This webinar will discuss the three key parts of this, and any, advocacy strategy and some lessons learned along the way including established relationships, an action plan, and effective messaging.
About the presenter:
Mary is currently serving as the Director of College Relations and Communications for the Penn State College of Agricultural Sciences. The office is a component of the dean’s office that manages the college’s relationships and strategic communications with external audiences – with a focus on alumni, industry and legislators as well as future students − and covers all three mission areas of the college including education, research and extension.