Many social media presentations explore how and why to use various tools like Facebook and Twitter to connect with the public. But jumping into social media without a clear strategy and well-defined goals is like building a house without a blueprint. This presentation will cover ways to craft and disseminate reasonable goals and guidelines for your org's SM initiative; ones that will keep stakeholders focused, users engaged, and employees protected from risk. We'll also explore how and why administration buy-in for a social media effort is so critical, and how to get it!
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