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Facebook Is a Tool, Not a Strategy: Goals, Guidelines, and Strategies for Successful Social Media Initiatives

Many social media presentations explore how and why to use various tools like Facebook and Twitter to connect with the public. But jumping into social media without a clear strategy and well-defined goals is like building a house without a blueprint. This presentation will cover ways to craft and disseminate reasonable goals and guidelines for your org's SM initiative; ones that will keep stakeholders focused, users engaged, and employees protected from risk. We'll also explore how and why administration buy-in for a social media effort is so critical, and how to get it!

https://connect.extension.iast...p77933596/

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This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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