Extension Through Applications, a New Business Model

Sometime over the next year, more Internet content will be accessed by mobile devices than by desktop platforms. This transformation marks the latest technological and societal paradigm shift to confront Extension. In this session, we will explore how Extension at the University of Nebraska-Lincoln positioned itself to develop mobile applications that effectively deliver research and education to consumers in a constantly changing technological environment. Topics include: developing a mobile content strategy (video, web and social media), understanding your options to select the right solution(s), setting best practices for working with educators, determining infrastructure requirements, assessing potential pitfalls and navigating distribution networks.