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Evaluating Your Marketing Channels

Senior Resource Extension Educator Matt LeRoux shares ideas and a template of how a business owners can evaluate market channels. Matt has done extensive research on this particular topic and has prepared a publication.


Matt focuses on tips and tools to help a food based entrepreneur take an objective view of the marketing channels they use for their products.

https://www.youtube.com/watch?v=9lg_x6ZZOxg

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This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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