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Evaluate Your Content with Google Analytics (by Category!)

Google Analytics (GA) reveals tons of information about which pieces of content perform the best on the eXtension Public Site. However, until recently it was only possible to look at performance for all content or single pieces of content. If you wanted to find the top-performing piece of content in a specific category (eg. fire ants), you were out of luck. This all changed last month, and you can now use GA to drill down to a specific category. Come learn how to use GA to find your best (and worst) performing content. You will learn about bounce rate, the power of links, traffic sources, organic search keywords and how to get this information emailed to you from GA on a weekly basis. You have to have a Google account to access Google Analytics. (for CoP leaders & members, and all Extension)


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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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