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Emerging Trends: Social Media Practices in Cooperative Extension

Social media technologies are receiving a tremendous amount of interest as a mechanism for engaging Cooperative Ex-tension’s clientele in educational programming and for use as a tool for fostering collegial collaboration. This session will summarize the findings of a just completed eXtension conducted study of social media emergent practices by Extension professionals. Attend this session to learn what is working, what is failing, and what policies and/or administrative practices are discouraging or enabling social media adoption.

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The Extension Foundation is a non-profit designed to be the engine fueling U.S. Cooperative Extension’s advancement in making a more visible and measurable impact in support of education outreach from land-grant universities/colleges located in every state and territory. Extension Foundation is embedded in the U.S. Cooperative Extension System and serves on the Extension Committee on Organization and Policy (ECOP). The Foundation provides an array of opportunities for Extension professionals that foster innovation creation, the adoption of innovations at member institutions, and increased impact of Extension programs. This work is supported by your membership dollars and funding from USDA-NIFA, grant no. 2020-41595-30123. For more information on Extension Foundation membership, please visit You can also find our Terms of Servicee here

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