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Do You Know Your Competitive Landscape? Tools & Approaches To Help.

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In this episode of the Building Your Radar series, we will look at four approaches to discovering and organizing data that can help you build a picture of your competitive landscape. 

Many companies create digital footprints that can be utilized to learn more about their business and help you react. 

Attendees should be comfortable with Google advanced searches (see ). Some of the information will cover data analysis & understanding but it is not required to know this well. 

FYI, a good reference is the Data Journalism Handbook

Truffle Media Networks is a media company focused on agriculture. We use digital tools to help understand the media competition and work to share with others like you how we do this. 

More about the Build Your Radar series at .

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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