Getting the attention of customers is harder today than ever before. Learning how to craft a marketing message that draws customers to your website where the information you provide benefits them personally. Crafting the message involves understanding landing pages, call to action, and relating that to your marketing goals. Glenn Muske, North Dakota State University Small Business Specialist, and Connie Hancock, University of Nebraska-Lincoln Extension Educator, will provide tips on how to Craft that Marketing Message.
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