Skip to main content

Consumer Trends

Women in Ag Learning Network Marketing Series: Session 1

Buyers are fickle creatures. The dish that made us swoon last year is boring today. We see an ad in a magazine and want that item in our shopping cart immediately. We still love bacon…but wait, healthy eating is all the rage.  Knowing what your customers will be expecting can seem like a mystery. Separating the trends from the fads is key in developing a winning marketing plan. But with so much data out there where do you look?

Join UVM Extension Community & Economic Development Specialist Mary Peabody to examine some of the major drivers in food purchase decisions, and then consider specific strategies for positioning your products in a rapidly changing marketplace. The founding director of the Women's Agricultural Network, Mary is passionate about working with small-scale farmers and small business owners on issues related to business planning, marketing and feasibility.

This webinar is the first of a three-session, monthly series focusing on key topics for  small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series continues in February with "Pricing Your Products,"  which guide participants through key considerations in direct market pricing, and "Targeting Your Market Dollar," to help you get the most from your marketing investments. You can find links to the other session by typing the title in the search bar above.

The series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Women's Agricultural Network and New Farmer Project.


https://www.youtube.com/watch?...4&index=15

Who Is Attending

Add Comment

Comments (0)

Post

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

×
×
×
Link copied to your clipboard.
×