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Communicating About Risks - More Than Just Information

Wondering why people don’t respond the way you want them to when it comes to information about flooding, climate change, and other risks? Communicating about risks isn’t as simple as providing more information. People respond to that information based on lots of different things. This webinar discusses the basic social science behind why we respond to risks the way we do as well as some ways to improve how we communicate about long-term risks. Sarah Watson is the Coastal Climate and Resilience Specialist at S.C. Sea Grant Consortium and the Carolinas Integrated Sciences and Assessments. She helps communities and others prepare for the effects of extreme weather, flooding, and climate change. She has worked as a risk communication consultant for NOAA’s Office for Coastal Management, where she led the development of the guidebook Risk Communication Basics and was a co-developer of a new one-day training about risk communication. She holds a Masters in Public Policy and a Masters in City and Regional Planning, with concentrations in climate adaptation and coastal resilience, from Rutgers University, and a B.A. in Journalism from Temple University

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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