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Ask an Expert and Search: What you need to know

Do you answer Ask an Expert questions? Would you like to have those answers that you spent so much time researching and writing found by the major search engines? If so, this session is for you.

Now that Ask an Expert ( has been opened to the public we need to pay particular attention to the quality of our answers, and how those answers will be evaluated by search engines. One of the primary goals for the new Ask an Expert was to get more bang for each answer by sharing them more broadly with the public. In order to share them with the public they must be found by search... the primary method people use to find content on the World Wide Web.

This session will discuss:

1) Writing discoverable answers.

2) The kiss of death for Ask an Expert: Duplicate Content

3) Links: You've GOT to have them

Give us an hour and we promise to teach you something useful!

This event will be conducted as a Google+ Hangout On Air. Attendees can view and participate in the conversation on the Google+ Event page (linked below) or on the eXtension Ask an Expert YouTube channel (

For more details on eXtension's use of Hangouts On Air see:

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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