Creating content may be the easiest part of digital outreach! Join us for this webinar and hear the story of three Extension professionals and an amazing intern as they embarked on a journey filled with social media challenges and discovery. This multi-state Extension team used themselves and the Power of Business multi-state Extension initiative (PowerofBusiness.net) as a business case study by following the information they provide many entrepreneurs: Create a plan and measure the results. This webinar will provide findings from a study funded by the North Central Regional Center for Rural Development focused on 1) strengthening Extension’s support of entrepreneurs while also 2) determining the best ways to reach business owners with information designed to help them grow various aspects of their enterprises. Experiences and information from this study are designed to help other Extension programs and professionals act more like entrepreneurs with their outreach efforts by 1) increasing their capacity to reach clientele through marketing efforts and 2) assessing the impact of Next Generation Extension practices with social media.
Connie Reimers-Hild, PhD (Rural Futures Institute at the University of Nebraska), Glenn Muske, PhD (NDSU Extension Service - Center for Community Vitality) and Connie Hancock (Community Vitality Initiative Educator with Nebraska Extension)