Tagged With "CRM"

This past year, the Impact Collaborative's Extension Skills series has provided Cooperative Extension professionals with the opportunity to build capacity with tools, processes, and tech skills training. Each second Thursday of the month, a workshop was led by an Extension expert to give professionals the opportunity to learn new skills and share best practices to help them be more effective and innovative in their work! This year, the workshops focused on topics such as virtual engagement...

The Extension Foundation offers a variety of resources that can help Extension professionals develop strategies and utilize new tools for program evaluation, data collection, and stakeholder engagement. On Connect you can find videos and publications that highlight and present various evaluation methods, data collection techniques and tips, and effective evaluation approaches. Resources include webinars on qualitative research, data analysis, survey strategies, and multiple tools for...

The general background of this research is that many Extension organizations are still evaluating the use of Customer Relationship Management (CRM) systems or are not currently considering adopting CRM technologies. This study examines where Extension organizations are in their adoption of CRM technologies and their perceptions and attitudes towards CRM adoption and implementation. The theoretical framework for this research is based on the technology acceptance model (TAM) to better...

The Extension Foundation released a new research publication titled " A Qualitative Investigation of the Technology Acceptance Model in the U.S. Cooperative Extension Service on the Adoption of Customer Relationship Management Systems ." Authored by Dr. Aaron Weibe, Extension Foundation's communication and engagement manager for his recently awarded PhD, the study delves into the Technology Acceptance Model (TAM) and its role in Extension adopting Customer Relationship Management (CRM)...