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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update

Stacey Stearns ·
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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Karl Bradley ·
Had a few ineffective meetings in preparation for this post as I'm sure you have as well. One of the most memorable was one that lasted over an hour and at best, left most of us confused. We branded it the "lipstick on a pig" meeting. Instead of galvanizing our team efforts it eroded faith in our leadership. It was a huge missed opportunity which we rarely had. There were many other ineffective words/phrases used as well. Every word spoken might as well have been in a different language.

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

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