As we approach the Christmas season, be mindful of excessive holiday spending. While Christmas is the season of giving, excessive spending can lead to much regret, depression, and even added financial struggles in the new year. According to Berden and Haws (2012), spending can quickly get out of hand when it is driven by emotions rather than a plan. Have you ever gone to the store to grab a few items, but as you stroll next to the; buy one get one free, the rollbacks, the manager's special,...
Something to think about Troy! The holidays can really put you in that festive mode, that you totally forget to check your account and realize that you are spending way too much money. Half the things that we give as gifts never get used. I believe we should definitely put a spending plan together for the holidays and stick to it.
Deon, that is a great key point about gifting. But who are the people or even age groups that are really bent on reducing their budget for gifts during the holiday amid inflation pressure? There is so much room for a whole new discussion that could be taken in so many directions. I am leading a first-year college class on how price consciousness has become a defining characteristic of consumer behavior in a few weeks; let me know if you are interested in collaborating. Thanks for the insight!
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