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Globalizing Extension Innovation Network

This open group creates a network of professionals interested in globalizing Extension innovation. It shares and develops best practices for augmenting extension programs through cross-cultural and international experiences. The network supports the engagement of extension professionals through educational programs emphasizing understanding of global dynamics and using cultural knowledge.

USDA/FAS Spotlight on Mexico

Online webinar

USDA/FAS Spotlight on Mexico

Welcome to our next event in the FAS Spotlight series!  The event will take place on Wednesday February 23rd, 3pm – 4:30pm EST.  This particular Spotlight will be a bit unique.  The Spotlight on Mexico will zoom in on the regulatory space U.S. exporters encounter when working with Mexico with the intent to demystify the Mexico regulatory and standards situation.

“NOM NOM NOM,” said Cookie Monster. Except in Mexico, it’s the NOMs that stand in the way of the cookies.

During January – November 2021, U.S.-Mexico bilateral agricultural trade culminated at a record $57.8 billion, demonstrating the highly integrated and complimentary nature of both countries' food and agricultural supply chains. But the path to successful outcomes is not always smooth, nor is it clear. In the fall of 2020, Mexico implemented Norma Oficial Mexicana (NOM, we say) 051, which blocked more than $6 million in U.S. products at the border during its first week of implementation and stood to affect 10 percent of that whopping aforementioned record trade. Even though Mexico is one of the United States’ largest export markets for agricultural and food products, new NOMs continue to threaten future successes, and so we ask: What’s in a NOM? Why is it so important that we understand them, and what does it mean for agricultural trade if we get it wrong?

Draft Agenda

3:00 p.m.          Introductions – Brian Guse, FAS/Customer Engagement

3:05 p.m.          Welcome – Clay Hamilton, FAS/Associate Administrator

3:10 p.m.          Mexico: Opening Remarks – Jonn Slette, ATO Director

3:15 p.m.          NOMS and Mexican Import and Regulatory Situation Report - Guest Speaker

4:00 p.m.         Q&A – Brian Guse, FAS Customer Engagement (+ Jonn, Andre, Fabiola Cortez, and Guest Speaker)

4:25 p.m.          Closing remarks – Andre Bradley, ATO Deputy Director

4:30 p.m.          Event Concludes

The event will be hosted on MS Teams – simply click on the link below in this invitation to attend.  The event will run one and half hours, with half an hour for question and answer.  Click here to join the meeting.

During the event, please mute your microphones, and hold questions until the presentations are concluded.  Questions will be recognized using the 'raise hands' function in Microsoft Teams.  You will also be able to ask questions in the chat function if you prefer. In either case, when asking a question, please identify yourself and the organization you are affiliated with.  This event will NOT be recorded.

If you have any questions or concerns, please contact Brian Guse, Global Engagement Executive at or at

We look forward to your attendance.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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