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Stop Broadcasting and Start Having a Conversation

Social media tools are best suited for TWO-WAY communications, and brands don’t converse. In this session we will discuss how Extension professionals can and do use social media for engaging and collaborating with their audiences; not to establish brand awareness, but to further their educational goals.

"You can choose to live your online life as a brand, and commit yourself to a strategic online presence that is based on maximizing the ROI of your every online utterance. Or you can choose to be a person, committed to online authenticity not because it's a best practice for social media marketing, but because it's an extension of your offline integrity. You get to choose whether you live in an online world that's made up of the interaction among brands or one that's made up of interaction among people. "
- Alexandra Samuel (Social Media in 2011: Six Choices You Need to Make, Harvard Business Review)

https://connect.extension.iast...p24582528/

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This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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